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Dr. M.Murali Krishnan

Dr. M.Murali Krishnan

BE.,MBA.,Ph.D

Assistant Professor (Sr.Gr.)

Business Administration
AICTE ID: 1-2189079434
Anna University ID: 7107098
muralikrishnan@drngpit.ac.in
ORCID Google Scholar Scopus ResearchGate LinkedIn Vidwan

Biography

I'm a driven HR professional with a deep interest in understanding how neuronal activity shapes human behavior. My expertise includes problem-solving, HR model development, project design and management, data analysis, and providing research-driven insights. Known for my positivity and proactive approach, I thrive on tackling substantial challenges and devising innovative solutions. My journey began with a mechanical engineering degree from Anna University, Chennai, reflecting my early fascination with dismantling and rebuilding.

Academic Credentials

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Degree Specialization Institute University Year of Passing
PHD HUMAN RESOURCE ANNA UNIVERSITY REGIONAL CAMPUS ANNA UNIVERSITY 2017
SLET 2011 MBA BHARATHIYAR UNIVERSITY BHARATHIYAR UNIVERSITY 2011
MBA HR AND OPERATIONS KUMARAGURU COLLEGE OF TECHNOLOGY ANNA UNIVERSITY 2009
B.E. MECHANICAL ENGINEERING DR NAVALAR NEDUNCHEZHIYAN COLLEGE OF ENGINEERING ANNA UNIVERSITY 2006

Academic & Professional Experience

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Experience / Role Type Organization Duration Total
ASSISTANT PROGESSOR Teaching DR NGP INSTITUTE OF TECHNOLOGY Jun 2013 - Present 13 Years 1 Month
ASSSITANT PROFESSOR Teaching MAM COLLEGE OF ENGINEERING Jun 2009 - Jun 2013 4 Years 1 Month
ASSSITANT PRODUCTION ENGINEER Industry EFFICIENT ENGINEERING PRODUCTS MAY 2006 - Oct 2007 1 Years 5 Months

Areas of Expertise

Human Resource Operations Marketing General Management

Institutional Roles

Public Relationship Officer

Departmental Roles

NAAC Coordinator NBA Coordinator Department Association Convenor Budget Convenor Rotaract Club Convenor

Journal Publications

  1. M.Murali Krishnan A Study on Perception Towards Satisfaction after Voluntary Retirement Scheme with Special References to BharatSanchar Nigam Limited Employees, Tamilnadu International Journal of Applied Business and Economic Research International 15 & 5 2017 0972-7302 Scopus
  2. Dr.M.Murali Krishnan A Case Study on Start – UPS Eco System in Coimbatore Asian Journal of Research in Business Economics and Management International Vol. 7, No. 5, May 2017 2249-7307 UGC Listed
  3. A study to know the perceived enjoyment factors In the voluntary retirement life with reference To BSNL International journal of current engineering and scientific research International Volume-4, issue-7, June 2017 2393-8374 UGC Listed
  4. A survey on customer preference towards Trigger apparels limited International journal of current engineering and scientific research International Volume-4, issue-7, June 2017 2393-8374 UGC Listed
  5. Retention of faculty in engineering institution: Case study with tamilnadu International journal of current engineering and scientific research International Volume-4, issue-7, June 2017 2393-8374 UGC Listed
  6. A study on patient opinion and its impact towards Nurses in Coimbatore International journal of current engineering and scientific research International Volume-4, issue-7, July 2017 2393-8374 UGC Listed
  7. Quality of Work Life among Employees in Textile Industry with Reference to Coimbatore District Asian J. Management International Volume-8, issue-3 July - September, 2017 2321-5763 UGC Listed
  8. A Study on Retailers Attitude towards SRM Clothing Company, With Special Reference To Tirupur District Tamilnadu. International Journal of Scientific Research and Review International 7(1) Jan 2018 2279-543X UGC Listed
  9. A Study on Financial Performance of Reydel Automotive India Pvt Ltd, Chennai International Journal for Research in Applied Science & Engineering Technology, International 5(12) Dec 2017 2321-9653 UGC Listed
  10. Examining the Customer Reflection on Emotional Attachment Towards Brand “Ricoh” – Copier Machine – Coimbatore International Journal Of Current Engineering And Scientific Research, International 4(9) 2017 2394-0697 UGC Listed
  11. A Study On Effectiveness Of Sales Promotional Activities In Unique Roof Pvt. Ltd. A Study On Effectiveness Of Sales Promotional Activities In Unique Roof Pvt. Ltd. International Vol.7 Issue 4, Oct – Dec.. 2018. 2279-0543 UGC Listed
  12. A Study On The Efficacy Of Employee Training And Development International Journal Of Advance And Innovative Research International Vol 6(1-5) Jan-March 2019 2394 - 7780 UGC Listed
  13. To Measure The Effectiveness Of HospitalInformation System Among The EmployeesWith Special Reference To Coimbatore Region. gis.Science International Vol 8 – Issue 4 April 2021 1869-9391 UGC Listed
  14. Dr.M.Murali Krishnan Students Perception of blended learning and their relations to outcome Korea Review of International Studies International Vol 15 – Issue 31 Feb 2022 1226-4741 ABDC (C Category
  15. Doing well by making well: The impact of tackling randomly occurring Absenteeism in corporate to improve productivity Korea Review of International Studies International Vol 15 – Issue 33 May 2022 1226-4741 ABDC (C Category
  16. Virtual Teaching a new norm: Teachers Attitude toward online teaching and its challenges during pandemic International Journal of Early Child hood and Special Education International Vol 140 – Issue 3 May 2022 1308-5581 Scopus
  17. A Study on Parenting Stress and Coping Strategies Adopted Among Working Mothers Neuro Quantology International Vol 20 – Issue 8 May 2022 1303-5150 SCOPUS ,
  18. AI impacts electric motors market potential in India Remittances Review International Vol. 8, No. 4,pp.2812-2817 Jun 2023 2059-6596 SCOPUS
  19. Promotions & Contests: An effective way to boost sales – Needle Industry Private Limited, Nilgiris European Chemical Bulletin International Vol. 12,Issue 10,pp.12022-33 Aug 2023 2063-5346 SCOPUS
  20. Bridging the gap: leveraging augmented and virtual reality to improve retail investment outcomes in equity trading REDVET -Revista electrónica de Veterinaria International Vol 25, No. 1S (2024) September 2024 1695-7504 SCOPUS
  21. Ethics, Sustainability, and Profitability: Building Resilient Business Models in the Era of ESG and AI Musik in bayern International Vol. 90, Issue 9, Sep 2025, pp196-206 Sep 2025 0937-583x WoS
  22. Efficient AI-Driven Computational Algorithms for Large-Scale Simulation of Complex Fluid Systems Musik in bayern International Vol. 90, Issue 9, Sep 2025, pp184-195 Sep 2025 0937-583x WoS
  23. AI-Based Rotation Planning for Yield Stability in Water-Stressed Highland Farming Musik in bayern Volume 90, Issue 10 October/2025 0937-583x WoS
  24. Chlorophyll Indexing via Smartphones for Early Nutrient Stress Detection in Root Crops Musik in bayern International Volume 90, Issue 10 Oct -2025 0937-583x WoS

National/International Conferences

  1. Organizational Culture 2.0: Adapting to the Integration of Ml and AI in HR for Enhanced Workforce 2025 12th International Conference on Computing for Sustainable Global Development (INDIACom) International August 2025 DOI: 10.23919/INDIACom66777.2025.11115654 Scopus indexed Conference
  2. Harnessing AI for Innovative Marketing Strategies in the Healthcare Sector International Conference on Computing for Sustainable Global Development (INDIACom) International August 2025 DOI: 10.23919/INDIACom66777.2025.11115189 Scopus indexed Conference
  3. The Influence of AI Technologies on Job Seeker Experiences In Online Recruitment: A Comprehensive Analysis IEEE - 2025 International Conference on Artificial Intelligence and Machine Vision (AIMV) International October 2025 DOI: 10.1109/AIMV66517.2025.11203482 Scopus indexed Conference
  4. Self-Supervised Learning-Optimized Market Segmentation Framework for Targeted Promotions 2025 International Conference on Recent Innovation in Science Engineering and Technology (ICRISET) International December 2025 DOI: 10.1109/ICRISET64803.2025.11252476 Scopus indexed Conference

Patents

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Patent Title Date Reg. No. Status Level Funding
A MULTI-CRITERIA OPTIMIZATION APPROACH BASED ON SIMULATION DEDICATED TO THE DESIGN OF SUPPLY CHAINS 202241002892 PUBLISHED NATIONAL
SUPPORTING TOOL IN THE MICROFINANCE INDUSTRY TO SUPPORT DECISION MAKING FOR PLANNING AND CUSTOMER SATISFACTION STRATEGIES 202241038197 PUBLISHED NATIONAL
IMPACT OF DIGITAL TRENDS USING IOT ON BANKING PROCESSES 202311039731 PUBLISHED NATIONAL
RECOGNIZING THE CARD FRAUD USING MACHINE LANGUAGE METHODS 202441053751 PUBLISHED NATIONAL

Books Published

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Book Title Author(s) Publication Year / Month
Post-purchase Regret and Consumer Satisfaction: Exploring Coping Mechanisms in Luxury Purchases Dr. M. Murali Krishnan SPRINGER JAN 2026
Business Intelligence And Analytics For Curriculum Development Dr. M. Murali Krishnan Global Issues in Multidisciplinary Academic Research (GIMAR) NOV 2024
Analysis of inflows of FDI in India – Problems & Challenges Dr. M. Murali Krishnan Princeton Press, USA , ISBN: 978-920-5-20223-5 MAY 2023